Meet Your Future Partners in Success

We know exceptional customer experiences aren't just good business—they're critical to protecting revenue and driving growth. With over a century of combined experience, integrity, and a passion for collaboration, we turn your customer interactions into measurable business success.

a winding road through the forest

Journey to CX ExcellenceOur History

A Legacy of Customer Experience Leadership

With over a century of combined experience spanning customer experience design, contact center leadership, and all post sales Customer Service functions, Win with CX was founded to bring deep operational expertise to organizations where experience defines competitive advantage.

Our Principal Consultants have led CX transformations from high-growth startups to Fortune 500 companies—from frontline roles through Chief Customer Officer positions—across retail, finance, technology, hospitality, SaaS, manufacturing, and beyond. We've guided organizations through IPOs, private equity exits, and global scaling initiatives.

Now we partner with businesses across industries, applying battle-tested frameworks and hard-won insights to drive retention, reduce cost-to-serve, and unlock sustainable growth. At WwCX, our history is a story of real-world results:

  • Post-sales organizations built, transformed, and scaled to thrive through major business transitions.
  • Millions saved annually through strategic process improvements and customer journey optimizations.
  • Enablement and self-service programs that drove significant deflection and increased engagement, renewals, and revenue.
  • Scalable operational frameworks and tooling that enabled growth without proportional cost increases.
  • Award-winning NPS scores exceeding 77+ in support environments.

Guiding Your SuccessValues, Experience, Expertise

Principles That Guide Us

Our core values are more than just words—they’re a set of behaviors and commitments that define every project, interaction, and partnership.

Join Us on Our Journey

At Win with CX, we are partners in your success. Every project we is guided by our shared values, our proven expertise, and our dedication to your measurable outcomes.

Let’s transform your Customer Experience into a Growth Engine.

Get Started

Customer Centricity 

  • Your success is our success.
  • Understand the customers' unique business needs before proposing solutions.
  • Seek and act on customer feedback after every project for continuous improvement.

Trusted Advisor & Integrity

  • Provide honest recommendations, even if they challenge perspectives.
  • Admit mistakes promptly and take corrective action.
  • Maintain strict confidentiality of all client information.

Collaboration

  • Share information openly.
  • Listen actively and build upon ideas.
  • Offer assistance when clients and colleagues need support.

Holistic Approach to Solutions

  • Involve cross-functional teams in planning and solutioning.
  • Analyze and solve problems from a customer, employee, partner, and stakeholder perspective.
  • Build solutions for long-term success and scalability, AND immediate impact.

Global Perspective, Local Adaptation

  • Honed global experience in multiple industries across 20+ countries.
  • Apply global thinking with localized execution.
  • Adapt strategies to local cultures and regulations.

Leadership

  • Take ownership of projects from start to finish.
  • Mentor and support team development to increase competency within our customer base.
  • Lead by example, modeling company values and behaviors.

The People Behind WwCX

Our Leadership Team

Combining decades of proven expertise, cross-industry insights, and an unwavering commitment to excellence.

Anne Cooper Managing Director & Principal Consultant

Experience: 30+ years in leadership roles across loyalty marketing, customer service, experience design, account management, customer success and contact center operations.

Industry Expertise: Retail, Banking/Financial Services, Telecom, Software, Technology, Hospitality/Tourism.

Achievements: Led multiple customer success and care organizations, owning 100+ million contacts annually and achieving award-winning NPS scores of 77+. Saved over $10M annually through strategic process optimizations and journey improvements. Launched enablement and online community programs that delivered millions in deflection savings while driving measurable improvements in engagement, renewals, and revenue expansion.

Derek Krueger Managing Director & Principal Consultant

Experience: 25+ years of customer experience and success leadership, technology strategy, program management, and strategic consulting.

Industry Expertise: SaaS, Technology, Ecommerce, Retail, FinTech, Customer Service & Support.

Achievements: Led transformative CX strategies across global SaaS and technology organizations, consistently driving measurable improvements in satisfaction, retention, and efficiency. Launched Geek Squad's award-winning online support capability (85+ NPS) while scaling from concept to 35,000+ weekly interactions. At Board International, delivered +7 to +15 NPS improvement, 18% reduction in support volume, and 45% decrease in escalations through strategic process redesign and journey optimization. Built and scaled technical infrastructure, CRM systems, and support platforms that enhanced service quality while reducing friction. Expert in aligning people, process, and technology.

Louis Peacock Managing Director & Principal Consultant

Experience: 30+ years establishing and scaling post-sales software organizations across multiple platforms, with deep B2B SaaS expertise spanning end-to-end post-sale functions—from hands-on functional leadership to executive Chief Customer Officer positions.

Industry Expertise: Retail, Financial Services, Telecom, Software, Technology, Hospitality/Tourism, Manufacturing, Construction, CPG.

Achievements: Provided strategic and operational leadership through multiple regional and global customer success transformations, including supporting an IPO and various private equity-owned exit cycles. Defined and executed post-sale growth strategies that drove retention, adoption, and expansion in close collaboration with Sales and Product leadership. Built and scaled customer success, professional services, enablement, community, and customer operations teams, establishing renewal functions, self-service communities, and implementation partner programs. Implemented scalable frameworks, automation, and strategic workforce planning that enabled sustainable growth and operational excellence across complex B2B SaaS environments.