Meet Your Future Partners in Success
At Win with CX, we know exceptional customer experiences aren't just good business—they are critical to protecting revenue and driving growth. With decades of experience, integrity, and a passion for collaboration, we turn your customer interactions into measurable business success.
Our Journey to CX ExcellenceOur History
A Legacy of Customer Experience Leadership
With over 50 years of combined experience in Customer Experience Design, Contact Center Management, and Post-Sales Success, WwCX was founded on a clear vision: To share our deep expertise and passion for customer excellence with organizations worldwide, helping them thrive in an era where experience defines success.
Our journey began after years of leading CX transformations while working directly for companies in retail, finance, technology, hospitality, and beyond. Cut to today. Instead of confining our knowledge to one organization, we chose to partner with businesses across industries, bringing our insights and experience to drive growth and deliver exceptional outcomes.
At WwCX, our history is a story of real-world results. Examples include:
- Award-winning NPS scores exceeding 77+ in Support environments.
- Millions saved annually through strategic process improvements and customer journey optimizations.
- Launching Enablement and Online Community programs that save millions in deflection and increase engagement, renewals and revenue.
Guiding Your SuccessValues, Experience, Expertise
Principles That Guide Us
At WwCX, our core values are more than just words—they’re a set of behaviors and commitments that define every project, interaction, and partnership.
Join Us on Our Journey
At Win with CX, we are partners in your success. Every project we is guided by our shared values, our proven expertise, and our dedication to your measurable outcomes.
Let’s transform your Customer Experience into a Growth Engine.
Customer Centricity
- Your success is our success.
- Understand the customers' unique business needs before proposing solutions.
- Seek and act on customer feedback after every project for continuous improvement.
Trusted Advisor & Integrity
- Provide honest recommendations, even if they challenge perspectives.
- Admit mistakes promptly and take corrective action.
- Maintain strict confidentiality of all client information.
Collaboration
- Share information openly.
- Actively listen and build upon ideas.
- Offer assistance when clients and colleagues need support.
Holistic Approach to Solutions
- Involve cross-functional teams in planning and solutioning.
- Analyze and solve problems from a customer, employee, partner, and stakeholder perspective.
- Build solutions for long-term success and scalability, AND immediate impact.
Global Perspective, Local Adaptation
- WwCX has honed global experience in multiple industries across 20+ countries.
- Apply global thinking with localized execution.
- Adapt strategies to local cultures and regulations.
Leadership
- Take ownership of projects from start to finish.
- Mentor and support team development to increase competency within our customer base.
- Lead by example, modeling company values and behaviors.
The People Behind WwCX
Founding Team
Our team brings together decades of proven expertise, cross-industry insights, and an unwavering commitment to excellence.
Anne Cooper Founding Partner & Principal Consultant
Experience: 30+ years in customer service, experience design, account management, customer success and contact center operations.Industry Expertise: Retail, Banking/Financial Services, Telecom, Software, Technology, Hospitality/Tourism.
Achievements: Led multiple customer success and care organizations, owned 100+ million contacts per year, achieving NPS scores of 77+, saved over $10M annually through process optimizations, and launched multiple enablement and online communities saving and earning millions.
Derek Krueger Founding Partner & Principal Consultant
Experience: 25+ years of customer experience leadership, technology strategy, project management, and strategic consulting.
Industry Expertise: Retail, SaaS, Ecommerce Technology, Hardware, and Customer Success & Support Innovation.
Achievements: Delivered transformative CX strategies across global organizations, led teams to measurable growth and customer satisfaction improvements, drove cost and time out of key cross-functional processes (ex. release management), and optimized tech stacks to improve overall customer and employee experiences.