For too long, companies have treated Customer Success, Support, and Enablement as separate functions — reactive instead of strategic, measured in activity instead of outcomes. Being treated as a cost center versus the profit center that they are. Our approach changes that.
At Win with CX (WwCX), we believe that Customer Experience isn’t a cost center. Instead it is your hidden engine of growth and even a ‘prophet’ center sitting on a wealth of insights ready for you to deploy.
Through CX as a Service™ (CXaaS™), we embed world-class CX leadership, proven frameworks, and data-driven insights directly into your business. It is helping you unlock growth, reduce churn, and scale faster, without adding permanent headcount.
Since launching CXaaS, we’ve seen clients, from global BPOs to scaling SaaS firms, transform their customer operations, improve their employee and customer experience, and deliver measurable business impact.
This third installment in our CXaaS™ series spotlights three of those stories and how WwCX is helping companies turn experience into equity and revenue. These success stories also answer the question of whether this approach works…spoiler alert: it does!
Success Story 1: Growth Through Customer Expansion
Challenge:
A global BPO provider brought in WwCX to act as a fractional CRO/CCO, tasked with identifying new growth within existing customers and uncovering expansion potential across their client base.
Approach:
Using our CXaaS™ methodology, we conducted a detailed account growth audit, mapped latent opportunities, and built business cases with clear ROI metrics that connected value delivery to revenue expansion.
Results:
Within two months, revenue on a key account grew by 60% — achieved by reframing the relationship from transactional delivery to strategic partnership and aligning every customer touchpoint to measurable business outcomes.
From reactive service provider to strategic growth partner — that’s the power of CXaaS™.
Success Story 2: Building a U.S. Customer Success Function for a Global Company
Challenge:
A company headquartered outside the U.S. sold into the U.S. healthcare market but lacked an onshore Customer Success function. Without local presence, response times lagged, and customer trust suffered.
Approach:
WwCX was engaged to establish their U.S.-based Customer Success organization from the ground up — defining structure, hiring criteria, playbooks, success plans, and metrics aligned to healthcare compliance and customer health.
Results:
In a matter of weeks, the company had:
- A fully operational U.S. Customer Success team integrated with global operations.
- Standardized onboarding and success playbooks tailored to U.S. healthcare buyers.
- Real-time visibility into customer health through PulseCX insights.
The result: a stronger market position, improved retention, and investor confidence — all delivered through CXaaS™ as a managed service, not headcount.
Success Story 3: CXaaS Pod Deployment for a SaaS Innovator
Challenge:
A fast-growing SaaS company needed to scale its onboarding, enablement, and R&D collaboration processes — but internal bandwidth was maxed out, and documentation was inconsistent or nonexistent.
Approach:
WwCX deployed a CXaaS Pod — a cross-functional team of Customer Success, Onboarding, and Enablement experts — to design customer journeys, build enablement libraries, and operationalize the interlock between Customer Success and R&D.
Results:
Within one quarter, the company had:
- A documented, repeatable onboarding process reducing time-to-value.
- Enablement assets improving customer self-sufficiency and product adoption.
- Structured CS–R&D communication protocols accelerating feedback loops.
For a fraction of the cost of building internally, the company gained scalable CX infrastructure, faster onboarding, and stronger cross-team alignment — outcomes that now fuel retention and growth.
The Common Thread: Fast Impact with ‘Fractional’ Investment
Across industries and business models, one pattern stands out: CXaaS™ delivers enterprise-level results without enterprise-level overhead. The term Fractional is now seen all over Linked as many companies are looking for the experience that a seasoned professional brings, but not the long-term commitment of a full time hire.
By embedding experienced leaders, proven processes, and actionable analytics, WwCX helps companies:
- Turn CX from reactive to revenue-generating.
- Build post-sales maturity faster and smarter.
- Achieve measurable impact in weeks, not quarters.
With CXaaS™, you don’t just improve customer experience — you operationalize it as a profit center.
See What CXaaS™ Can Do for You
We’re helping companies around the world redefine how Customer Experience drives growth — and we’re just getting started.
If your company is:
- Struggling to scale Customer Success and/or functions within your
organization - Losing customers faster than you can sign new ones
- Or simply wants a world-class CX function without the overhead
Then CX as a Service (CXaaS)™ is your next growth lever.
Let’s talk. Win with CX helps you retain more revenue, delight more customers, and finally get the post-sales engine your business deserves.
